On July 24th, from a conference room in San Diego, five six individuals (the writer always gets screwed) and moderator USC Professor Henry Jenkins came together to speak to the enthusiastic crowd about our upcoming plans for bringing together Red Faction: Armageddon and the Red Faction: Origins movie within the same universe.

On the 46-minute long panel, you'll hear from Danny Bilson (EVP Core Games, THQ), Lenny Brown (director IP development, THQ), Hollywood's leading Transmedia producer Jeff Gomez (Avatar, Transformers, Tron Legacy, Men In Black 3D), Alan Seiffert (SVP, Syfy Ventures), Erika Kennair (director, development, Syfy), and Andrew Kreisberg (Writer, Red Faction: Origins).

One of the best quotes heard during this panel has to be the following from Danny Bilson:

"We don't want to just build a game or a story, we're building a universe.  The key to transmedia is that it's a partnership, not just licensing a franchise and passing it off to the next medium when you're done with it."

The audio may be low in the beginning, but once you hit the 5-minute mark, it improves, so keep your hand close to the volume dial.

(Click here if the video doesn't load)

Thanks to community member IrishRocker2492 for discovering this and forwarding it on.

Comment